Entrepreneurs are liars

I read Guy Kawasaki’s blog, and have
Been reading his books for years.
The lies told by women business owners are
even worse than Men.

You can read the entire blog and the blog
that makes a good comment, but here is my take on them.
Lies told on advertising and PR
1. Our projections are conservative-
Projections are fortune telling.
2. We only have to get 1 % of the market.
If that is all you want, you do not need to do any advertising or PR
Hopefully you have higher goals for yourself and plan for more than 1% of a particular market.

If you do, you need to get some real Publicity in place that works.
And for those of you who do not bother to pay a professional to write your news releases, stop it, just stop it.

When it’s poorly written and not in the correct form, you wasted your time and the media’s time and after a while, they won’t read anything you send because they know its garbage.

Check out this class…