Wednesday, November 28, 2007

2008 PR Guide for Small Business

2008 PR Guide for Small Business

The 9 Things You Must do This Year to Make Money

By Dr. Letitia S. Wright, D.C.
Copyright 2007


Publicity is a tricky area for small business. You may not have a lot of money to spend yet you need big results. You may have a nice size budget but are not sure where to spend it to make the most impact. A small business owner cannot event get advice without paying high fees. Here are 9 things you must do to make business. Start from here and move your business forward!


1. Get a real news release written by a professional. Many copy writers will tell you they write news releases. If they were good at it, they would be in publicity, not copy writing. Being a good at copywriting does not automatically make you a good publicity writer, just like being a good driver does not make you a good NASCAR driver. Get a pro and pay the fees for them.


2. Make sure your news releases are going out locally on a regular basis. Your local media should know about your first, keep them in the loop. That will help you spring to regional and national prominence.

3. Create events. Not just a sale, or the tired “you buy my stuff and I will give some money to charity”, do something worth talking about. Impress the media. Unless you are giving large sums of money to a charity, the media doesn’t care and the public doesn’t believe you.

4. Let your entire staff know about the publicity going out and what their response should be. Nothing is more frustrating than calling to get more information and no one knows what is going on.

5. Recycle some publicity during the year. You can repackage some things and use them for a new season, holiday or event.

6. Pay Per Interviews are not all bad. People use to tell you never pay for an interview. In today’s competitive world, you may need that edge. Do some due diligence and check out the source then make the most of it be leveraging someone else’s network with a paid interview.

7. Set aside some money from your marketing budget to get your publicity done

8. Create a mastermind group with other businesses for publicity ideas

9. Create your own personal list from Bacons Media Source. Your personal list of contacts will be a gold mind.

Dr. Letitia Wright is the host of the Wright Place™ Television Show and the producer of the Power of Mentorship Movie. You can find out more information about the show and movie at www.wrightplacetv.com or call 909-635-2040

Friday, November 23, 2007

Knowing Your Market with Dr Wright

Knowing who your target or focus market is
makes you a success

check out this 15 minutes audio and learn more

Market

Sunday, November 18, 2007

Money and You

I am here at the last Money and You of the year! Its a great class of people including some of the folks from the Power of Mentorship Movie. Its great to watch people expanding their minds and becoming what they want to be.


It takes courage to change yourself in order to changr your business.
I learned it's all about me and nothing else. Change yourself and everything changes!

BTW- I am talking with a billionaire - he told my his favorite place was Ruby's, he likes milk shakes and soup. Being rich doesnt have to mean being complicated.
and he is also one of the nicest people I know.


www.wrightplacetv.com

Thursday, November 15, 2007

Free Quickbooks Class

Check out the free classes and other great events at
the Wright Place Business Directory


Wednesday, November 14, 2007

The Power of Mentorship Movie




This movie is coming out DEC 6, 2007
I was glad to be a part of this movie
Check out the trailer

Order Your Copy Here

Monday, November 12, 2007

Angel Quest

On of the guests we had on the show was Alex
from AngelQuest. This is so a lovely unique story about
how to create a business from your heart.


Not only can you get these lovely cards with
mutlicultural and multi aged angels
but you get to do a good deed too.


The best news?
they were booked for the MONTELL WILLIAMS show
in DEC 2007 but of course they were
in the Wright Place First!

Friday, November 09, 2007

Wright Place Directory

Wow, I have not posted for a while. Its been busy busy busy!

The Wright Place Business Directory is up and you can search for
mentors and vendors. When you get listed, you will also
be able to be a guest on our podcast.
We have some great guests coming up:

John Herman on Recovery from Failure
Home Grown Love will talk about how to eat Chocolate for Breakfast
Jonnetta Chambers will talk about Leadership in your business

and you can listen or call in live
so visit us on the web
Tuesdays at 11 AM

Sunday, November 04, 2007

Wright Place Podcast

I finally got a podcast going.
I have been telling people for years, to do it.
The big key?
Making it not a lot of work, knowing how to use the technology
and making it financially make sense.

You also need to be interesting.
In this world- there are millions podcasting.
Some people sound very professional, some folks
just got a microphone or a telephone and started talking.

It's still all about the audience.
What value can you bring to them?
I'll still be talking about growing your business with
some of the best minds out there.

So check us out
and yes the TV is doing great!

www.wrightplacetv.com