2008 PR Guide for Small Business

2008 PR Guide for Small Business

The 9 Things You Must do This Year to Make Money

By Dr. Letitia S. Wright, D.C.
Copyright 2007


Publicity is a tricky area for small business. You may not have a lot of money to spend yet you need big results. You may have a nice size budget but are not sure where to spend it to make the most impact. A small business owner cannot event get advice without paying high fees. Here are 9 things you must do to make business. Start from here and move your business forward!


1. Get a real news release written by a professional. Many copy writers will tell you they write news releases. If they were good at it, they would be in publicity, not copy writing. Being a good at copywriting does not automatically make you a good publicity writer, just like being a good driver does not make you a good NASCAR driver. Get a pro and pay the fees for them.


2. Make sure your news releases are going out locally on a regular basis. Your local media should know about your first, keep them in the loop. That will help you spring to regional and national prominence.

3. Create events. Not just a sale, or the tired “you buy my stuff and I will give some money to charity”, do something worth talking about. Impress the media. Unless you are giving large sums of money to a charity, the media doesn’t care and the public doesn’t believe you.

4. Let your entire staff know about the publicity going out and what their response should be. Nothing is more frustrating than calling to get more information and no one knows what is going on.

5. Recycle some publicity during the year. You can repackage some things and use them for a new season, holiday or event.

6. Pay Per Interviews are not all bad. People use to tell you never pay for an interview. In today’s competitive world, you may need that edge. Do some due diligence and check out the source then make the most of it be leveraging someone else’s network with a paid interview.

7. Set aside some money from your marketing budget to get your publicity done

8. Create a mastermind group with other businesses for publicity ideas

9. Create your own personal list from Bacons Media Source. Your personal list of contacts will be a gold mind.

Dr. Letitia Wright is the host of the Wright Place™ Television Show and the producer of the Power of Mentorship Movie. You can find out more information about the show and movie at www.wrightplacetv.com or call 909-635-2040