Hidden Profits in Gift Cards- Shame on Walmart!

Walmart sold Millions of dollars in gift cards for the holidays.
But, when people came to stores in buy stuff on sale after christmas
they could not use those gifts cards because Wal mart could not process them.

Hmmmm, I do not buy this. They now have millions of dollars that people can not spend.
They made people pay cash or credit.

Getting a gift card for your business could be a great move.
25% of gift cards are never used, so its free money.
Walmart now has free money and is also making interest on that money
in their bank. I think your business would do well if people just came by and
gave you money and you never had to provide a product or service.


Shame on Walmart for scamming people who are already financially
strapped.

Their PR people have had no comment. That is not good.
If your business has a mistake, you should have a reason articulated by
someone trained for the media to talk about it. I think this mistake will
help Walmart make the profit they need this year.


We'll see how this plays out, I wonder if anyone will questions it.
What do you think?

If You Dont Stop Using Free Emails Now, You will hate yourself later!

Pet Peeve.

Someone has a business and a website , they email me or hand me their business card.
Their website says: www.xxxx.com but their email is hotmail, yahoo, msn or gmail.com

HELLO?
if you have a website, then you should have an email address that goes with the website!
Keep your free emails for your junk mail but in business use your website email.

It's called branding. And Frankly, why are you advertising aol, yahoo, gmail, or hotmail for free? They are not paying you, but you are giving them space on your business card!

Stop it people, just stop it right now.
It does not help your branding and it shows me you have not really learned enough about marketing.

Yes, I love marketers who give me their card with aol, yahoo, msn or hotmail.
It really excludes them from working with me.

And stop using free Vista Cards too!
I love Vista Printing, but go ahead and splurge for a business card that says you believe in yourself and can afford a business card. Buy the Vista Printing Products and pay for them, they have some good stuff!

Merry Christmas- join the directory

Ok, its down to the wire, and yes I still have some shopping
to do. Yikes!
I can not believe I waited like this, I was the queen of
pre shopping, I usually finished with the thanksgiving sales.

Oh well, gotta get back in there.

Whats the deal for the new year?
how are you going to get yourself out there?

Get into the Wright Place Business Directory

You'll get listed, get monthly teleclasses on how to grow your business even faster
and create more revenue!
Our classes happen every month, this month we are giving away special software to create your News Releases!
Get into the Wright Place Business Directory

FAT FIZZ!-The Power of Mentorship Movie

http://video.scifi.com/player/?id=125472

Fat Fizz is amazing! Call the number and find out more about it!

What's amazing is that they took time to get their products on TV
Thats what many of you need to do next year. Product placements
or commercials or demos...you need more TV Exposure.

More internet video exposure too!



***********************

Tomorrow night is the Power of Mentorship Movie premier

I am very excited, will post pics later!

2008 PR Guide for Small Business

2008 PR Guide for Small Business

The 9 Things You Must do This Year to Make Money

By Dr. Letitia S. Wright, D.C.
Copyright 2007


Publicity is a tricky area for small business. You may not have a lot of money to spend yet you need big results. You may have a nice size budget but are not sure where to spend it to make the most impact. A small business owner cannot event get advice without paying high fees. Here are 9 things you must do to make business. Start from here and move your business forward!


1. Get a real news release written by a professional. Many copy writers will tell you they write news releases. If they were good at it, they would be in publicity, not copy writing. Being a good at copywriting does not automatically make you a good publicity writer, just like being a good driver does not make you a good NASCAR driver. Get a pro and pay the fees for them.


2. Make sure your news releases are going out locally on a regular basis. Your local media should know about your first, keep them in the loop. That will help you spring to regional and national prominence.

3. Create events. Not just a sale, or the tired “you buy my stuff and I will give some money to charity”, do something worth talking about. Impress the media. Unless you are giving large sums of money to a charity, the media doesn’t care and the public doesn’t believe you.

4. Let your entire staff know about the publicity going out and what their response should be. Nothing is more frustrating than calling to get more information and no one knows what is going on.

5. Recycle some publicity during the year. You can repackage some things and use them for a new season, holiday or event.

6. Pay Per Interviews are not all bad. People use to tell you never pay for an interview. In today’s competitive world, you may need that edge. Do some due diligence and check out the source then make the most of it be leveraging someone else’s network with a paid interview.

7. Set aside some money from your marketing budget to get your publicity done

8. Create a mastermind group with other businesses for publicity ideas

9. Create your own personal list from Bacons Media Source. Your personal list of contacts will be a gold mind.

Dr. Letitia Wright is the host of the Wright Place™ Television Show and the producer of the Power of Mentorship Movie. You can find out more information about the show and movie at www.wrightplacetv.com or call 909-635-2040

Knowing Your Market with Dr Wright

Knowing who your target or focus market is
makes you a success

check out this 15 minutes audio and learn more

Market

Money and You

I am here at the last Money and You of the year! Its a great class of people including some of the folks from the Power of Mentorship Movie. Its great to watch people expanding their minds and becoming what they want to be.


It takes courage to change yourself in order to changr your business.
I learned it's all about me and nothing else. Change yourself and everything changes!

BTW- I am talking with a billionaire - he told my his favorite place was Ruby's, he likes milk shakes and soup. Being rich doesnt have to mean being complicated.
and he is also one of the nicest people I know.


www.wrightplacetv.com

Free Quickbooks Class

Check out the free classes and other great events at
the Wright Place Business Directory

The Power of Mentorship Movie

This movie is coming out DEC 6, 2007
I was glad to be a part of this movie
Check out the trailer

Order Your Copy Here

Angel Quest

On of the guests we had on the show was Alex
from AngelQuest. This is so a lovely unique story about
how to create a business from your heart.


Not only can you get these lovely cards with
mutlicultural and multi aged angels
but you get to do a good deed too.


The best news?
they were booked for the MONTELL WILLIAMS show
in DEC 2007 but of course they were
in the Wright Place First!

Wright Place Directory

Wow, I have not posted for a while. Its been busy busy busy!

The Wright Place Business Directory is up and you can search for
mentors and vendors. When you get listed, you will also
be able to be a guest on our podcast.
We have some great guests coming up:

John Herman on Recovery from Failure
Home Grown Love will talk about how to eat Chocolate for Breakfast
Jonnetta Chambers will talk about Leadership in your business

and you can listen or call in live
so visit us on the web
Tuesdays at 11 AM

Wright Place Podcast

I finally got a podcast going.
I have been telling people for years, to do it.
The big key?
Making it not a lot of work, knowing how to use the technology
and making it financially make sense.

You also need to be interesting.
In this world- there are millions podcasting.
Some people sound very professional, some folks
just got a microphone or a telephone and started talking.

It's still all about the audience.
What value can you bring to them?
I'll still be talking about growing your business with
some of the best minds out there.

So check us out
and yes the TV is doing great!

www.wrightplacetv.com

Back from Malaysia

Ok, well I am back from Malaysia. I had a great time at BSE
and learned a lot. But a lot went on back home.

We taped a show in Malaysia so that will be on the air soon.

the book- the Power of Mentorship for the Woman Entrepreneur is doing well
www.pomwe.com
grabs yours on the site
becaue Mentorship is the fast track to Mastery.
I will also be speaking at the WEL circle EVENT
www.welcircle.com
Come on out to Sedona and reconnect with your real self

Kevin Bacon is helping me raise money for the Fistula Foundation

Bootstarppers Top 100

Yeah! Blogging does pay off!

Ok, so you'll hear a lot more from me
I also have another blog for my book
The Power of Mentorship for the Woman Entrepreneur!
http://pomwe.wordpress.com/

so now I have to juggle both!

Also my blog is named #5 on the list of Bootstrappers Top 100
resources for Black Entrepreneurs!
They just emailed me to let me know!

SEE!! who says checking your email 400 times a day doesnt do any good? ( Tim Ferris)

What Business Info do YOU need right now?

Do you have a mentor?

	I used to
	Yes of course!
	What is a mentor?

Question 1 out of 3

Survey by Quibblo

Free Tickets for Mothers Day Show featuring a Teacher from The Secret

This live show is very special ( Tapes April 5th, 2007)
We are featuing a teacher from the hit movie The Secret
If you ever wanted to be upclose and personal with a master of
manifestation, here your chance ladies!

get your ticket at
www.wrightplacetv.com
seating is limited and our studio audience will get some very special goodies
See you there!

2007 Mothers Day for Women Entrepreneurs

A mom who has her own business faces an incredible challenge. Motivated by the need to put food on the table or to give herself the gift of accomplishment, she moves forward with her life and family while starting a new business. All women who start a business, have to start somewhere. Even those who purchase a franchise have to start with the education needed to run that particular franchise. The never ending juggle of
Family, business and self begins.
Finding balance can be a challenge. With outside input, women discover and utilize tools that will help them create the life and business that they want. One of the tools used to find things that can make business building faster and easier than they thought is the Wright Place TV Show Mother’s Day Special. The Wright Place™ TV Show is a 30 minute broadcast television talk show for women. ‘ We talk about strategies, techniques and mindset needed to grow ones business.” Says Dr. Wright, host of the show. “For the last 7 years, I have brought to the screen leaders in entrepreneurship who have talent in creating incredible businesses. They love to share and my audience gets the benefit of that.”
The Mother’s Day Special evolved as a way to make women in businesses, which also happen to be mothers, feel appreciated. “ A few vendors got together and gave the audience these lovely gift bags.’ Says Dr. Wright. ‘From then on, every year, I would get requests from vendors to be a part of the show. People are interested in encouraging women who take a change to create the life and business they want. I look forward to seeing this live audience every year.” Last year’s show was presented by Jenny Craig. Jenny Craig, know for their weight loss products gave each audience member a goal setting kit created by Martha Beck. “This kit could be used for anything, not just weight loss or management. If women can use this to move themselves closer to a fulfilling life, then it’s the perfect gift.” Says Dr. Wright. Dr. Wright says she tries to look for things that are unusual yet exceptionally useful for today’s woman entrepreneur. You never know what kinds of things the audience will find in their gift bags.
Registration for the 2007 Mother’s Day special has begun. If you are a woman business owner in Southern California and would like to be a part of the audience, then register today by visiting The Wright Place TV Show

Thanks LEO QUINONES- Film FREAK

Last night I saw WILD HOGS- its was a fun movie, go see it!
Thanks for the tickets LEO! and Thanks for coming to the INLAND EMPIRE
so I didnt have to drive to LOS Angeles!