I live in southern california and its raining this morning like someone turned on the faucet for a bath. I am not going to look at the news and watch anymore houses slide down a hill. It's a great time to stay in and write and cook and be domestic.
Anyone one who is an expert on concrete and mudslides will get a lot of publicity if they contact authorities and tell them what to do.
also, I was listening to the radio and a host was trying to call Fawn ( a mountain town) and ask about snow. No one picked up the phone and asked anyone from the mountain communities to call and tell him about snow 'up there" this would have been a perfect opp for anyone up there with a business to call in. You call can say HI- I'mm so and so from Mountain Burger stand, we are located at blah blah blah and we have snow.
INSTANT advertising.
I do it about everyother month on some radio show.
Public relations is part of lead generation for your business. If you get leads, then you'll get more business
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